Anyone with a WordPress website!
From small businesses to enterprises, and from newbies to advanced, Google Site Kit can help.
What is Google Site Kit Plugin?
Site Kit by Google is the official plugin for WordPress by Google. It provides insights into your website traffic, shows how visitors experience your site, monitors your content’s performance and earnings, and helps you set and track goals directly from your WordPress dashboard.
To help understand better, the following image shows how one can assess different parameters related to the site in a single dashboard.

Who is Site Kit for?
Google Site Kit can be used by anyone with a WordPress site. This includes small business owners, bloggers, developers, enterprises, and anyone looking to monitor and improve their website’s performance.
Should I use Site Kit by Google?
Yes, one should use Google Site Kit for the WordPress website if one wants an easy way to access key insights, track performance, and manage Google tools directly from the WordPress dashboard.
The best part of the plugin is that even those with little to no technical knowledge can use it effectively.
What is the benefit of Google Site Kit?
Using Site Kit by Google offers several benefits for WordPress websites. Here are some key advantages:
- Easy Setup for Various Google Services
- The plugin simplifies connecting one’s website to various Google services like Google Analytics, Google Search Console, Google Tag Manager, AdSense, PageSpeed Insights and Google Ads.

- Centralized Dashboard
- It provides a single dashboard which makes monitoring and analysing website performance easier without switching between different platforms.
- Actionable Insights on Data
- It offers actionable insights and recommendations based on one’s website performance data. This helps in making informed decisions to improve site’s visibility, user experience, and monetization.
- Free of Cost
- It is free to use, providing access to a range of powerful tools without any additional expense.
- Google Support
- Being an official Google plugin, Site Kit receives regular updates and support, ensuring compatibility with the latest Google services and WordPress versions.
How to Install Google Site Kit Plugin for WordPress?
Installing the plugin is a straightforward process. Here’s a step-by-step guide:
- Step 1: Login to Your WordPress Dashboard
- Step 2: Navigate to the Plugins -> Add New Plugin
- Step 3: Enter “Site Kit” in the search bar.
- Step 4: Click on “Install Now” to Install the Plugin

- Step 5: Once installed, click on “Activate”

These step will help to install and activate the Google site kit plugin. Now the plugin is ready to setup.
How to Setup Google Site Kit Plugin for WordPress?
Setting up the Google Site Kit plugin for WordPress involves a few steps to connect your site with various Google service. Here are steps:
- Step 1: Go to Site Kit -> Dashboard.
- Step 2: Click on Start Setup.

- Step 3: Sign in with Google and Grant Permissions.
- Step 4: Verify Site Ownership. Follow the on-screen instructions to verify.

- Step 5: Connect Google Services


Google Site Kit Dashboard Overview
Understanding the dashboard overview is important as it provides with important information about website in terms of Key Metrics, Traffic, Content, Speed and Monetization.
Let’s have a glance through each section.
Key Metrics
It provides with an option to select specific site goals for one’s website from a given list.

Traffic
Provides a quick overview of one’s site traffic, including total visits, users, and other key metrics. The data source is Google Analytics.

Content
Highlights your most popular pages or posts, including page views, sessions, engagement rate and more. The data source is Google Analytics.

Speed
It provides a score based on one’s site loading speed and performance for both desktop and mobile separately. Also, how to improve the affected parameters.

Monetization
It displays your estimated earnings from Google AdSense.
Google Site Kit Reviews
On October 31, 2019, Google officially announced that Site Kit would be available for all WordPress sites.
Since then, it has become very popular, just like other Google products.
With over 4 million active installations, Site Kit is widely used and trusted by website owners and digital marketers.
It holds an average rating of 4 stars based on 869 reviews, which reflects strong user satisfaction.

Users appreciate Site Kit for its ease of use and the convenience of integrating multiple Google tools into a single dashboard.
End Note
I hope this guide provides a complete information about the plugin.
One can ask any question related to this blog post in the comments below! I will try to answer it.
Any suggestions, feel free to ask!
Frequently Asked Questions (FAQs)
Does site Kit slow down a website?
No, Site Kit by Google does not significantly slow down a website. It primarily operates in the admin area, is lightweight, and designed to retrieve data efficiently without impacting your website’s front-end performance.
Is Site Kit by Google safe?
Yes, Site Kit by Google is safe. It is developed by Google, follows best practices in security and development, and receives regular updates to ensure it remains secure and compatible with WordPress.
What to do if Google Site Kit is not working properly with the WordPress website?
Ensure compatibility, update WordPress and plugins, clear cache, check connectivity, review error messages, reconnect Google services, verify permissions, disable conflicting plugins, check error logs, and consider reinstalling the Site Kit plugin. Seek support if needed.
How can one get support for Google Site Kit?
For support, visit the Google Site Kit Support Forum, check the official documentation, or access the Site Kit Help Center.
What is the Google Site Kit 403 Error?
A Google Site Kit 403 error means the plugin can’t access certain data or services due to permission issues or security settings. It usually means something is blocking access either on your server or Google account.
What is to be done if Google Site Kit is not authenticating with Google Search Console?
If Site Kit isn’t authenticating with Search Console, check permissions, reconnect Site Kit, clear browser cache, update the plugin, disable conflicting plugins, and ensure one’s site is verified. Consult support forums if issues still persist.
What is the “redirect_uri mismatch” error in Google Site Kit?
The “redirect_uri mismatch
” error occurs when the redirect URL configured in your Google API Console does not match the URL used by Site Kit. To resolve this, ensure the redirect URL in your API settings matches the one used by Site Kit.
Can I Use Both Yoast and Google Site Kit Plugins?
Can I Use Both Yoast and Google Site Kit Plugins?
Yes, one can use both Yoast SEO and Google Site Kit plugins together for WordPress website. Yoast SEO focuses on improving site’s SEO, while Google Site Kit provides insights and data from Google services. They are compatible and can complement each other’s functionality.